There’s no question, Kiwis are innovators and a nation of small businesses. However, as the world utilises digital technologies now more than ever, New Zealand still has room for improvement in terms of digital adoption. According to the government’s benchmark study, only 51 per cent of NZ businesses had any online presence in October 2020, but because of the pandemic, it is expected to propel forward in the coming months.


Small business tips


Needless to say, there’s opportunity in there and one of the best ways for SMEs to thrive or pivot in 2022 is through digital marketing. The prevalence of these technologies has changed how people make purchases. Digital marketing is now considered a fundamental part of business growth worldwide, but while there are many digital marketing methods already being implemented in New Zealand, businesses are still unsure what to expect from it.


Marketing is an ever-changing, fast-paced industry, especially in the digital world, so it’s vital to keep up with the changing trends. Many businesses are focused on using digital marketing for brand awareness, but through actionable insights, it can actually be utilised for lead generation and sales. Sounds good, right? It is important to know whether your campaigns are achieving tangible results or not, so regular optimisation and monitoring are required. Track results and analyse your marketing spend to make sure your marketing budget is indeed growing your business!


Google and Facebook are currently the leaders in paid advertising, closely followed by LinkedIn. Users are now demanding high quality content with social feeds being overly saturated and in 2022, it looks like authentic content will be a very important marketing strategy. Social media, email and video marketing, and podcasts continue to be a standout. If you’re savvy, you can also try your hand in artificial intelligence, such as SEO and
chatbots to improve customer experience, decision making and efficiency, while saving
costs. 


Marketing and business management


The challenge businesses face with digital marketing is the lack of time, knowledge, and consistency. It is critical to keep updated with algorithm changes, best-practice updates and new features.


Digital marketing is very fluid, but it still makes sense to focus your resources on the key players like Google, Facebook and LinkedIn, while keeping an eye out for new and exciting platforms. If you aren’t on the digital train yet, it’s time to hop on board as who knows – a new opportunity might just be waiting for you tomorrow! Give us a buzz and we’ll let you in on how we get our key information and insights!


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